If you’re looking to start your career in the digital marketing field with one of the most respected global technology companies, this opportunity at Zoho Corporation is a great fit. The Digital Marketing Analyst role is designed for individuals passionate about marketing, analytics, and online advertising. Let’s explore everything you need to know about this position, from role details to growth opportunities.
About Zoho Corporation
Zoho Corporation is a globally recognized software company known for its suite of cloud-based applications that empower businesses worldwide. With a customer-first approach and innovation-driven culture, Zoho provides an ideal platform for professionals to build a strong career in digital marketing, analytics, and technology.
Role Overview – Digital Marketing Analyst
The Digital Marketing Analyst at Zoho plays a crucial role in optimizing marketing campaigns and enhancing online visibility. This role focuses on data-driven marketing strategies, performance analysis, and campaign management to ensure maximum return on investment (ROI).
Key Responsibilities
As a Digital Marketing Analyst, your day-to-day tasks will include:
- Managing Google Ads (AdWords) campaigns to optimize conversions and ROI.
- Developing and tracking performance metrics to continuously improve marketing strategies.
- Analyzing web traffic data using Web Analytics tools to make data-backed marketing decisions.
- Managing Search Engine Marketing (SEM) campaigns across Paid Search, SEO, and Social Media platforms.
- Conducting Search Engine Optimization (SEO) for multiple products and reporting on performance.
- Overseeing end-to-end digital campaign activities including planning, execution, monitoring, and reporting.
Skills and Qualifications
To excel as a Digital Marketing Analyst, candidates should have:
- A Bachelor’s degree in Marketing, Business, or related fields (MBA preferred).
- Strong analytical and problem-solving skills.
- Hands-on experience or understanding of Google Ads, SEO, and Web Analytics tools.
- Proficiency with Google Analytics, SEMrush, Ahrefs, or other marketing software.
- Excellent written and verbal communication skills.
- Attention to detail and ability to interpret marketing data.
Job Details – At a Glance
| Details | Information |
|---|---|
| Role Title | Digital Marketing Analyst |
| Company | Zoho Corporation |
| Industry | Technology / Software |
| Location | India |
| Job Type | Full-Time |
| Experience Level | Entry to Mid-Level |
| Skills Required | SEO, SEM, Google Ads, Analytics, Social Media Marketing |
| Education | Bachelor’s degree (MBA preferred) |
| Salary Range | As per industry standards |
| Work Mode | On-site / Hybrid (as per role requirement) |
Why Choose Zoho?
Zoho is known for offering a learning-rich and growth-oriented environment where employees can sharpen their marketing, analytical, and technical skills. Working as a Digital Marketing Analyst gives you the chance to:
- Work on real-time campaigns impacting millions of users.
- Collaborate with data-driven marketing experts and strategists.
- Gain exposure to SEO, SEM, and Social Media Analytics simultaneously.
- Develop a career that bridges technology and marketing innovation.
Career Growth Path
Starting as a Digital Marketing Analyst opens up opportunities to grow into roles like:
- Senior Digital Marketing Specialist
- SEO/SEM Strategist
- Marketing Automation Manager
- Digital Marketing Manager
- Performance Marketing Lead
This role lays a strong foundation for anyone aiming to become a marketing leader in the digital era.
How to Apply
Interested candidates can apply directly through Zoho’s official careers page or professional networks like LinkedIn. Ensure your resume highlights analytical skills, marketing certifications (like Google Ads or HubSpot), and campaign success stories.
Final Thoughts
The Digital Marketing Analyst position at Zoho Corporation is a golden opportunity for candidates who enjoy combining creativity with analytics. If you’re passionate about optimizing campaigns, analyzing data, and driving measurable growth through digital marketing, this role offers everything you need to kickstart or advance your career in this field.
✨ Wishing all aspiring candidates the best of luck in their journey to become a successful Digital Marketing Analyst at Zoho!
